The Old New Newsweek
After a massive last-ditch attempt to overhaul its image, Newsweek was faced with a new problem: how to brand a old new fangled magazine. How did they do? Well, the press push was paltry and there was no effort to engage the consumer. The Business Insider predicts Newsweek will fold in 2010.
Dismal circulation figures aside, the new Newsweek was doomed before you could say “redesign.” The magazine industry is ridding itself of the irrelevant titles, and there’s no longer an audience willing to pay for the weekly tiny niche between the Economist, the New Yorker, the internet and (of course) Time.
So long, Newsweek, auf Wiedersehen, good night.