Valentine’s Day is a holiday that no one is really sure what to do with anymore. Do we love it? Hate it? Embrace it? It rubs shoulders with the Super Bowl, President’s Day and Mardi Gras, creating a bitter cold month of mixed emotions. Every February, the media jumps on romance but won’t devote itself entirely to the cause. Just like Taylor Swift, the backlash brews, following a backlash of the backlash. But then February 14 rolls around and most of us are out to dinner, eating chocolates, gripping mail-order flowers and waiting around for the next big thing.