Advertisers will spend more on digital media than print in 2010
“Web ads to get a 10% boost in 2010. For the first time advertisers will spend more on digital than print.” —Forbes
But it’s not like they’re spending much. So as magazines and newspapers continue to suffer, the portion of ad dollars actually getting thrown at the web is still slight. And is it any wonder that advertisers want to invest in the new media? Spending is going digital, sure—but it’s still down.
Nothing to see here.